Afrimoney, has launched a new campaign called “Kam Join We” in Freetown. The campaign aims at attracting new users according to Afrimoney’s Chief Executive Officer, Martison Obeng-Agyei who spoke of the benefits of the ‘Kam Join We’ at its recent launch in Freetown. “The campaign is about informing potential customers of the many perks they are missing if they don’t join the Afrimoney family,” he stated, describing it as an “invitation to treat” aimed at expanding the user base.

One of the key highlights of the campaign, according to him, is a 10% cashback offer for customers who use Afrimoney to purchase EDSA electricity units during the first 10 days of each month. “With this offer, Afrimoney subscribers can save money on their EDSA purchases,” Obeng-Agyei noted. He announced that Afrimoney is offering free person-to-person transactions, with no service fees. “We are the only mobile money operator in Sierra Leone providing free peer-to-peer transactions.”